Revolution

Ideal Candidate Timeline

After the 1996 elections, Libertarian Party of Pennsylvania activist Tony Shepps posted the party's analysis of campaign strategies to the LPUS mailing list.

The state party's post-mortem analysis led to the development of a timeline for organization and funding of state and U.S. house candidates. They targeted the timeline for a candidate who can spend around $3,000.

Candidate's Ideal Timeline: State House, State Senate, US House

Preceding year

Fundraising: save own money

January

(County election of new officers; county fundraising begins)

February

(County fundraising continues)

Fundraising: family, friends, associates

Expenses February
Fax machine, answering machine, phone, phone line installation $300
Design$200
Running total$500

March

Expenses March
Phone lines$20
Letterhead$100
Bumperstickers$100
Pamphlet/Handout$300
Press kits$50
Photography/prints$200
Running total$1,270

April

(Early: PA state convention. Second Wednesday: county convention)

Fundraising: letter to state/county Libertarians

Expenses April
Phone lines$20
Postage - direct mail$200
Running total$1,490

May

Expenses May
Phone lines$20
Postage$70
Running total$1,580

June

Expenses June
Phone lines$20
Running total$1,600

July

Expenses July
Phone lines$20
Filing fee$100
Running total$1,720

August

Fundraising: second letter to county/state
Fundraising: optional: fundraising phone calls
Fundraising: letter to related issues groups

Expenses August
Phone lines$20
Yard signs$600
Direct mail$400
Running total$2,740

September

Expenses September
Phone lines$20
Running total$2,760

October

(Voter registration deadline)

Expenses October
Phone lines$20
Direct mail, radio, print ads, yard signsdepend on fundraising
Running total$2,780

November

Expenses November
Phone lines$20
Election Day handotus$200
Running total$3,000

Source: November 18, 1996, message from Tony Shepps to the LPUS mailing list.