Job number one is finding new Libertarians via
Nolan booths.
Everything else is of much less importance and is probably diverting
energy from this most crucial activity. Growing the party is job one.
Get the names, addresses, and phone numbers of all prospects to the
state party so they can be added to the mailing list.
Supper clubs and newsletters may be
fun, but if you aren't doing
regular Nolan booths (at least once a month on a local college campus,
mall, gun show, etc.) they are a dead-end. Worse, most local
newsletters look awful. They do more harm to the Party than good. I
think it's better to have no newsletter than to have the usual crappy
one. Leave the newsletter to the state party.
Every month, have the state LP office send you a list of new
prospects/members in your county so you can update your county
database. Call up every prospect and member and survey them regarding
their level of interest, volunteering, etc.
Look and act professional when whenever you represent the LP. That
means dress well (business suits). Make sure that all candidates
follow this rule even more strictly, and never let the media think you
are a bunch of hippies or worse. People will take unconventional ideas
from conventional looking people, but not unconventional ideas from
unconventional people.
Make sure you have a solid outreach effort to local
high schools
and colleges (giving talks to classes, etc.)
Don't invite new members to business meetings where they will be
bored and just hear about how little money you have and why so-and-so
is a so-and-so for using Helvetica Bold on the front of the newsletter
instead of Univers. Instead, invite them to monthly speakers programs
and to monthly supper clubs, and have
these events well-organized and
designed to give your organization as smooth and professional a look as
possible.
Recruit your army before going to war. Try to find people who are
already libertarians and don't know it before trying to do massive
education efforts. Nolan survey booths and the like are good for this.
Keep everyone enthusiastic. You should set achievable goals and
achieve them; it keeps people thinking that they are doing some good.
Don't set unachievable goals; keep things realistic.
Don't be a jerk. Don't do things to drive new potential recruits
away, and don't do things to make people think you are a crackpot.
Listen to a "Liberty Communicator" audio tape course from the
Advocates for Self Government;
it may be one of the most valuable things you do.
Above all, talk to the people who have done this already. Call up
the communications director at the national LP. This is the
single best piece of advice I have!
Learn from the major parties. This may be a heretical suggestion,
but I think it's sheer brilliance: become your precinct's committee
officer for the Republican (or Democratic) party. You will get all
kinds of useful information, training, and experience. Not to mention
the voting lists for people in your precinct that you can pass along to
the LP. Get involved in the local Republican party. Attend their
meetings, see how they do things. We need that kind of experience and
training.